Digital media has made traditional PR nearly ineffectual. Your customers don't consume content the same way. Staying in the lead needs reinventing PR....

The new era of privacy has made it increasingly difficult for marketers to build and maintain trusted relationships with consumers. Explore how personalization ...

People influence people. Nothing persuades us more than a recommendation from someone we trust. Referral is a win-win technique in the world of marketing. It...

Marketing data is a requirement for businesses in product innovation. Customer experience is the key ingredient to address innovation....

Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you!...

For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA...

AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now?...

Personalization is the need for sustaining in the markets. In this journey, marketers' and customers' perspectives come in handy. Read on to find the importance...